An Italian story
Born in 1920, Pasquale Strafino, like so many youths returning from the front at the end of the Second World War, needs to rebuild his life in a defeated nation. From his home town of Veglie (Lecce), he moves to Bari and seizes the opportunity to become part of the S.I.C.A (Società Italiana Cioccolato e affini) group, also known as the “Perugina of the South”.
He starts work as an unskilled workman and subsequently acquires various specializations, until reaching the roles of liquorist and patissier. His relationship of trust with his employers leads him from being an operative to assuming commercial roles and gaining experience in sales and distribution. He has come a long way since 1956 and when, at the beginning of the sixties, he is a retailer for the S.I.C.A., the foundations for the GELATI ROYAL company are already in place.
Pasquale Strafino founds his own sales network in the Capo di Leuca and with a small truck, the legendary OM Lupetto, the distribution of S.I.C.A. mark ice creams begins. The number of trucks is then increased and the first network of commercial agents in the south Salento is formed, a network that soon becomes a model of organised distribution within the territory.
In 1968 S.I.C.A ceases the production of ice cream and the machinery is acquired by Pasquale Strafino, while in 1969 GELATI ROYAL opens its first laboratory, in the centre of Veglie. It’s the beginning of a story that through fifty years and three generations, has seen the family business grow into a national player, with its modern plants now located in the industrial area of Monteroni.